Created for CustomInk's 2014 Be Good to Each Other Campaign to raise money for Pacer's National Bullying Prevention Center.  A survey was conducted in 10 cities nationwide, and from those results 7-10 pieces of information were pulled to highlight in the following infographics.  Each cities had a personalized inforgraphic as well.

 

For this project I art directed, designed, created the drawings and lettering, as well as did the photography and post-production.

 

 

 

Since online bullying is an issue, it was important to incorporate a social and digital aspect into each layout. We also wanted to highlight our brand photography and keep the message positive. Prominent placement was given to those pieces of info and imagery that would promote the fact that kids are making a difference against bullying. The other items in the layout were chosen to represent items found in a middle school students backpack.

 

 

 

The main event of the campaign is Unity Day, in which people across the country wear orange to unite against bullying.  We wanted to purchase items that were various shades of orange, but that was not possible - therefore post production was done to create the effect.  

 

 

 

 

 

The image below is an example of the city specific infographics.  Since each city would have unique content specific pieces of the design were done in post while others were photographed - allowing me to edit the image easily for each location.